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Marketing Strategy of Turkish Airliners
Fritsch, Daniel ; Schüller, David (referee) ; Chlebovský, Vít (advisor)
Diplomová práce se zaměřuje na marketingovou strategii Turkish Airlines, který je nejlepší evropský letecký dopravce s jeho hlavní základnou v Istanbulu na letišti Atatürk. Práce taktéž zahrnuje rozbor leteckého průmyslu a navrhuje marketingový přístup pro rozvoj povědomí a zvýšení prodeje společnosti Turkish Airlines. Diplomová práce se skládá ze tří částí teoretické, praktické a návrhové části.
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Transformatıon of Pera into Cultural District of Istanbul in the second half of the 19th Century
Bayram, Muhammet Sami ; Klusáková, Luďa (advisor) ; Martykánová, Darina (referee) ; Heltai, Gyöngyi (referee)
The second half of the 19th Century was a remarkable period in the history of the transformation of Istanbul's Pera district, which can also be detected in the history of its western type theatre buildings, passages, cultural activities, district regulations, planning and establishment of other public and private spaces. The scope of the study will focus on the period between the announcement of the Edict of Gulhane (1839) till Second Constitutional Era (1908). I have chosen the Pera district, also known as Beyoğlu/Taksim for this case study, because it had quite specific functions in the city. It had hosted various ethnical groups throughout its long history, which was also the case in the middle of the 19th century, and the cultural harmony influenced the district's social life. I intend to test this hypothesis by applying Charles Landry's creativity city concept with Pera's cultural district at the end of the thesis. I will apply the aforementioned concepts and examine the remarkable modern type constructions of the district and their history. I will show that gradual growth of the amount and intensity of interactions between the West and the Ottoman Society created a cultural infrastructure, which in turn created a cosmopolitan area in Pera. Social and daily life started to change with the...
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Transformatıon of Pera into Cultural District of Istanbul in the second half of the 19th Century
Bayram, Muhammet Sami ; Klusáková, Luďa (advisor) ; Martykánová, Darina (referee) ; Heltai, Gyöngyi (referee)
The second half of the 19th Century was a remarkable period in the history of the transformation of Istanbul's Pera district, which can also be detected in the history of its western type theatre buildings, passages, cultural activities, district regulations, planning and establishment of other public and private spaces. The scope of the study will focus on the period between the announcement of the Edict of Gulhane (1839) till Second Constitutional Era (1908). I have chosen the Pera district, also known as Beyoğlu/Taksim for this case study, because it had quite specific functions in the city. It had hosted various ethnical groups throughout its long history, which was also the case in the middle of the 19th century, and the cultural harmony influenced the district's social life. I intend to test this hypothesis by applying Charles Landry's creativity city concept with Pera's cultural district at the end of the thesis. I will apply the aforementioned concepts and examine the remarkable modern type constructions of the district and their history. I will show that gradual growth of the amount and intensity of interactions between the West and the Ottoman Society created a cultural infrastructure, which in turn created a cosmopolitan area in Pera. Social and daily life started to change with the...
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Transformatıon of Pera into Cultural District of Istanbul in the second half of the 19th Century
Bayram, Muhammet Sami ; Klusáková, Luďa (advisor) ; Martykánová, Darina (referee) ; Heltai, Gyöngyi (referee)
The second half of the 19th Century was a remarkable period in the history of the transformation of Istanbul's Pera district, which can also be detected in the history of its western type theatre buildings, passages, cultural activities, district regulations, planning and establishment of other public and private spaces. The scope of the study will focus on the period between the announcement of the Edict of Gulhane (1839) till Second Constitutional Era (1908). I have chosen the Pera district, also known as Beyoğlu/Taksim for this case study, because it had quite specific functions in the city. It had hosted various ethnical groups throughout its long history, which was also the case in the middle of the 19th century, and the cultural harmony influenced the district's social life. I intend to test this hypothesis by applying Charles Landry's creativity city concept with Pera's cultural district at the end of the thesis. I will apply the aforementioned concepts and examine the remarkable modern type constructions of the district and their history. I will show that gradual growth of the amount and intensity of interactions between the West and the Ottoman Society created a cultural infrastructure, which in turn created a cosmopolitan area in Pera. Social and daily life started to change with the...
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Marketing Strategy of Turkish Airliners
Fritsch, Daniel ; Schüller, David (referee) ; Chlebovský, Vít (advisor)
Diplomová práce se zaměřuje na marketingovou strategii Turkish Airlines, který je nejlepší evropský letecký dopravce s jeho hlavní základnou v Istanbulu na letišti Atatürk. Práce taktéž zahrnuje rozbor leteckého průmyslu a navrhuje marketingový přístup pro rozvoj povědomí a zvýšení prodeje společnosti Turkish Airlines. Diplomová práce se skládá ze tří částí teoretické, praktické a návrhové části.
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Inbound tourism to Istanbul
Dvořáková, Tereza ; Netková, Jarmila (advisor) ; Voříšková, Barbora (referee)
The topic of the bachelor's thesis is Inbound tourism to Istanbul. The main aim of the theoretical part of this paper is introducing Turkey as a country with many opportunities. The biggest part is focused on the city of Istanbul which generates a great share of the country's income, mostly from the tourism sector. In the practical part of my bachelor's thesis I will evaluate the demand and the supply of products and services of tourism in Istanbul, I will analyse incoming foreign tourists according to various criteria and I will create a SWOT analysis of the city. The end of this thesis will be focused on suggestions and recommendations for a positive future development of tourism in the city.
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